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Strategy | Transactions | Governance | Ai & It solutions
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ASMA Advisory

Your end-to-end solution partner in Strategy, Transactions, and Governance.

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Our Service Portfolio

Comprehensive technology advisory across the full analytics and AI lifecycle.

Analytical Maturity Assessment

Interactive sessions with decision makers to assess analytics maturity, map the data ecosystem, articulate analytical requirements, and deliver a prioritised analytics roadmap with gap analysis.

Maturity Benchmarking Gap Analysis Roadmap

Enterprise Data Warehouse

Subject-area, phased approach to automated ETL pipelines that consolidate data from multiple sources into a single version of truth — underpinned by lean, functional documentation.

ETL Pipelines Data Integration Logical Modelling

Business Analytics

Semantic layers optimised for easy access and analysis. Prioritised dashboards, reports, and KPIs that serve today's needs while scaling for tomorrow's growth.

Tableau Power BI KPI Design

Decision Sciences

Advanced analytics solutions including risk scorecards, segmentation, RM analytics, user journey mapping, and fraud analytics — bridging regulatory requirements with business intelligence.

Predictive Models Risk Analytics ML

Analytics Ops

Dedicated on-call consultants ensuring smooth operations of all data layers. Constant model monitoring, tuning, and ad-hoc reporting — the engine that sustains your analytical culture.

Model Monitoring MLOps Ad-Hoc Reports

Trainings

Hands-on training on live data across Decision Sciences, Business Intelligence, Cloud Computing, and SQL tracks — bridging the gap between academia and industry.

250+ Candidates 60+ Fellows Live Data

The minds behind ASMA

Saud Huwait

Saud Huwait

CEO & Managing Partner

Senior advisory leader with 15+ years in strategy, transactions, and institutional growth across Saudi Arabia. Expertise in financial feasibilities, Zakat & Taxation, and corporate governance.

Business Planning Governance Transactions MSC Finance
SF

Salman

Lead on Data & AI

20+ years in Business Intelligence, Data Science, and AI. Bridges technical expertise with business strategy — currently scaling a premier consultancy team and supporting the startup ecosystem.

Data Science AI Strategy BI & Visualisation Startup Ecosystem
FA

Farooq

Managing Director, AI Solutions

Seasoned data science leader with 20+ years of experience. Specialises in end-to-end analytics and AI initiatives — from solution design to deployment across multiple industries.

Machine Learning Advanced Analytics AI Deployment Team Building

Select Case Studies

National Healthcare

Digital Transformation for Sehet Sahulat

Detailed project methodology and strategic outcome reports can be provided on request.

TableauSQL Server
Global Retail Chain

Enterprise Data Warehouse Implementation

Detailed project methodology and strategic outcome reports can be provided on request.

SQL ServerTalendExcel
Large Global FMCG

Market Share Intelligence Tool

Detailed project methodology and strategic outcome reports can be provided on request.

Power BIAzureD3
Perdiem Nursing App

Cancellation Prediction Model

Detailed project methodology and strategic outcome reports can be provided on request.

PythonTableauGCP
Global Soft Drink Brand

COVID Impact Forecasting Model

Detailed project methodology and strategic outcome reports can be provided on request.

PythonAzurePower BI
Thermal Management Startup

Scalable Cloud Infrastructure

Detailed project methodology and strategic outcome reports can be provided on request.

GCPTerraformGoogle Docs

AI Service Offerings

Enterprise-grade AI capabilities from readiness assessment to full deployment at scale.

AI Readiness & Maturity Assessment

Enterprise AI capability assessment, use-case discovery, data readiness evaluation, and ROI prioritisation — culminating in an AI transformation roadmap and operating model design.

Maturity Frameworks Data Assessment ROI Prioritisation

Conversational & Copilot AI

Enterprise chatbots, virtual assistants, and employee copilots with natural language interaction, contextual conversations, and deep enterprise system integration.

OpenAI Claude MS Copilot

Enterprise Knowledge AI (RAG)

Knowledge assistants powered by enterprise data — document ingestion pipelines, semantic search, RAG, and contextual responses for internal knowledge copilots and policy assistants.

Pinecone FAISS RAG Pipelines

Agentic AI & Autonomous Workflows

Multi-agent orchestration with reasoning, tool usage, and decision automation — for customer service agents, finance automation, and compliance monitoring.

LangGraph CrewAI n8n

Intelligent Document AI

AI systems that understand and extract information from documents — OCR, entity extraction, document classification, and table parsing for invoices, contracts, and regulatory reviews.

Document AI OCR Engines LLM Extraction

AI Deployment & Integration

Infrastructure and architecture to deploy AI systems at scale — model orchestration, enterprise integrations, AI governance frameworks, and comprehensive monitoring.

MLOps Cloud AI Vector DBs